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There are many business owners that think that the product and its great performance is the only key to a successful run in the business. However, it is also important to consider the packaging of the product. The packaging will play a major role in ascertaining how successful a product can be.

Function

The main purposes of the packaging of the product are to protect the item from damage. The product packaging does not only protect the product when it is transported from the manufacturer to the retailer but at the same time it also prevents damages to the product while it is being displayed on retail shelves. Most of the products in the market have some form of packaging. Take for example soups. they are placed inside containers.

Attraction

How you package your product maybe the reason why your target consumers are attracted to your product as it is being displayed on store shelves. It is for this reason that there are plenty of companies who are investing in conducting extensive researches on the right design, color schemes as well as types of product packaging that is considered to be the most appealing to the customers.

Promotion and facilitates decision making

Packaging also has an important role to play when relaying information of the product to the end consumers. The outside packaging may contain specific directions on how to apply the product or how the product was made. Packaging also usually contains nutritional ingredients about the product. This information may also help in selling the product since it will allow potential customers to get the necessary information that they need to know before deciding whether they should purchase the product. Information that is contained on the package may propel the consumer to buy the product without even having to speak to a store attendant.

Differentiation

Packaging your material with the use of retail gift bags or other kind of packaging item will differentiate it from other brands. Since the product packaging will contain company names, colors of the company as well as its logo, it will certainly help consumers in identifying your product as it is displayed with other products.