Many would ask if there is a difference between websites that are using traditional marketing compared to those that employ inbound marketing. Yes, there is a big difference and in order to get a clearer picture, here is the list of differences between the two:
- Experts in inbound marketing will agree that the most important factor in converting website visitors into leads is with the help of content. It is also recognized that websites are more likely to be found through their content. This is why the more content that you have, the more chances of your website ranking higher in top search engines. The contents are more likely to be shared through social media platforms which in turn will lead to increase in ranking as well as traffic on the site. This is where inbound marketing stands out in comparison to traditional marketing because of the contents which can range from e-books, podcasts, whitepapers, infographics, blogs, videos, webinars and tip sheets among many others.
- Another difference of inbound marketing which sets it apart from the traditional website is that there are various offers suited for every type of visitors that clicks on the webpage. The contents are not just directed to the buyers but as well as future clients.
- Real focus. One of the many mistakes that businesses commit is that they focus more on showcasing their staffs, the establishment where they do business, products they offer and they talk about everything their business is all about. The sad fact is that many consumers are not interested in these things but they are more inclined to know how the company can help them. Many clients are in search of a solution to their problems and not looking for specific products or items. This is where inbound marketing websites stand out because they focus on how they can help the consumers. They do not focus on creating the best tagline but rather a solution to the consumer’s problem thus making them feel safer in purchasing the company’s product in return.
If you want to replace your traditional website with an inbound marketing website, you may contact crewdo.